On the Road, by Jack Kerouac, Mad Men Season 7, Episode 12 ("Lost Horizon"). Don says. "Remember On The Road?" Bert replies, "I never read that book. You know that." Don says "I'm riding the rails." and Bert then quotes from the book: “Whither goest thou, America, in thy shiny car in the night?”
Mildred Pierce, by James M. Cain and The USA Trilogy, by John Dos Passos, Mad Men Season 7, Episode 8 ("Severance"). Roger said "Hey Mildred Pierce. Can I get the check?" referencing the novel by Cain. The waitress was reading the USA Trilogy. Mildred Pierce was a middle-class housewife who separated from her unemployed husband and supported herself and her children as a waitress.
Jules Verne's From the Earth to the Moon, from Mad Men Season 7 Episode 4, "The Monolith". Margaret says, "I'd like to go to the moon....Don't you want to go?" "Of course," Roger replies. "Every little boy wants to be an astronaut." "Astronauts didn't exist when you were a boy," said Margaret. Roger replies, "Jules Verne. From the Earth to the Moon." Margaret says, "You read that to me."
The Adventures of Tom Sawyer, by Mark Twain, from Mad Men Season 7 Episode 1 "Time Zones". Don's in-flight companion said it was her deceased husband's wish to have his ashes scattered at Pebble Beach. His ashes were spread at his second choice, Tom Sawyer Island at Disney Land