A lot of sports bettors are naive about bookies. They believe they are beating the bookies, but in reality it is the bookie who always wins. If a bettor is successful, their win comes at the expense of another poor bettor. Bookies rely on fans betting on their home teams and not using proven systems to make educated sports bets. Gut feeling betting is a bookie’s best friend and your enemy. So, how do they do it?