STRATEGY & BUSINESS

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These are all of the ways that Facebook can target you X_X and they're probably not including all of them here

All of Facebook's Ad Targeting Options in One Infographic [Infographic]

Are you aware of all the ways in which you can target your Facebook ads? Check out this comprehensive infographic from Wordstream.

Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.

Inside Rimmel’s revamped influencer strategy – Glossy

Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.

Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.

Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews.

The magic of the Internet

18403 views on Imgur: The magic of the Internet

Seattle’s Wexley School For Girls set to close in spring | The Drum

Seattle’s Wexley School For Girls set to close in spring

Wexley School For Girls, a 15-year Seattle independent agency, is closing sometime in the spring. Speaking exclusively to The Drum, agency owners Cal McAllister and Ian Cohen confirmed that Wexley, one of the city’s creative mainstays, will cease operations after completing its current client assignments. Wexley’s staff of 38 was informed of the move yesterday.

Daily Insights

Gartner for Marketers provides latest insights on marketing research, benchmarks, tools, analysis and strategies that help you achieve your business goals.

Adventures in Greening: Pondering plastic bags (with music)

By Catherine Moran I want to talk about plastic bags. I am obsessing over them right now, in part because I have been watching some documentaries and reading books about ditching the plastic habit.…

Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign | Adweek

YouTube

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

The new customer journey: think value not touchpoint — Buyin UX — Medium

The new customer journey: think value not touchpoint

It’s a familiar situation: You enter a department store, shopping for a shirt (a pair of shoes, pants, jewelry, etc.). As you walk through the front door a sales associate approaches, perfume tester…

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition [Robert Solomon] on Amazon.com. *FREE* shipping on qualifying offers. The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [Geoffrey A. Moore, Regis McKenna] on Amazon.com. *FREE* shipping on qualifying offers. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson: 9780618785919: Amazon.com: Books

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business [Jay Conrad Levinson, Jeannie Levinson, Amy Levinson] on Amazon.com. *FREE* shipping on qualifying offers. When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work

#Squad and #Squadgoals: The Summer of Solidarity on Social Media - The Atlantic

The Summer of #Squad

The history and context behind social media's new favorite hashtag

So this is what DC Shoes has been up to since junior high...

DC SHOES: ROBBIE MADDISON'S "PIPE DREAM"

DC presents Robbie “Maddo” Maddison’s “Pipe Dream,” giving the world a chance to witness history being made as Maddo rides his dirt bike on the powerful and ...

A company called 6S Marketing has a plea for Apple: They'd like the Cupertino giant to call their next flagship smartphone iPhone 7, instead of iPhone 6S.

A firm called 6S Marketing 'urges' Apple to skip ahead to the iPhone 7

A company called 6S Marketing has a plea for Apple: They'd like the Cupertino giant to call their next flagship smartphone iPhone 7, instead of iPhone 6S.

a20 Must Read Marketing and Advertising Books

20 Must Read Marketing and Advertising Books

20 Must read books for anyone in advertising or marketing.

Why Your Company Needs to Hire a CMTO | Adweek

Why Your Company Needs to Hire a CMTO

How to define and recruit the right tech-marketing leader

It's not uncommon to hear claims that young people these days have higher rates of mental health issues than in the past. But the data don't back that up. So how come millennials get a bad rap?

Is The Resilience Of Millennials Underrated?

It's not uncommon to hear claims that young people these days have higher rates of mental health issues than in the past. But the data don't back that up. So how come millennials get a bad rap?

"Which is Better:  Big or Small Agency?" is the Wrong Question -- Use these 5 P's Instead

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GENERATIONS

US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."

State of Social Video • VidMob

Learn about digital media consumption among Millennials and Gen Z audiences.

Report: Traditional methods of personalization don't work for millennials and Gen Z

The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

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Other Pins

These are all of the ways that Facebook can target you X_X and they're probably not including all of them here

All of Facebook's Ad Targeting Options in One Infographic [Infographic]

Are you aware of all the ways in which you can target your Facebook ads? Check out this comprehensive infographic from Wordstream.

Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.

Inside Rimmel’s revamped influencer strategy – Glossy

Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.

Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.

Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews.

The magic of the Internet

18403 views on Imgur: The magic of the Internet

US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."

State of Social Video • VidMob

Learn about digital media consumption among Millennials and Gen Z audiences.

Seattle’s Wexley School For Girls set to close in spring | The Drum

Seattle’s Wexley School For Girls set to close in spring

Wexley School For Girls, a 15-year Seattle independent agency, is closing sometime in the spring. Speaking exclusively to The Drum, agency owners Cal McAllister and Ian Cohen confirmed that Wexley, one of the city’s creative mainstays, will cease operations after completing its current client assignments. Wexley’s staff of 38 was informed of the move yesterday.

Daily Insights

Gartner for Marketers provides latest insights on marketing research, benchmarks, tools, analysis and strategies that help you achieve your business goals.

Report: Traditional methods of personalization don't work for millennials and Gen Z

The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers)

How H&M’s millennial brand Nyden is crowdsourcing design on Instagram – Glossy

At just under four months old, H&M’s new millennial-centric brand Nyden is already shaking things up within the Swedish retailer with a campaign that uses Instagram polls and influencers to inform design.

Adventures in Greening: Pondering plastic bags (with music)

By Catherine Moran I want to talk about plastic bags. I am obsessing over them right now, in part because I have been watching some documentaries and reading books about ditching the plastic habit.…

One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say.

Domino's is repairing roads, and some people say it reveals a 'dystopian' truth about America

Domino's announced on Monday that it is paying to fill potholes in towns across the United States. While many are excited for the chance to get potholes filled, some say the campaign raises questions about the duties of the American government.

“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using  (internet) tribes as a main part of their marketing strategy.

Is H&M’s new influencer-driven line the future of fashion?

The struggling fast-fashion giant’s new /Nyden brand collaborates with youth-oriented stars like Dua Lipa to create clothes that speak to their fan base.

Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign | Adweek

YouTube

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

The new customer journey: think value not touchpoint — Buyin UX — Medium

The new customer journey: think value not touchpoint

It’s a familiar situation: You enter a department store, shopping for a shirt (a pair of shoes, pants, jewelry, etc.). As you walk through the front door a sales associate approaches, perfume tester…

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition [Robert Solomon] on Amazon.com. *FREE* shipping on qualifying offers. The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition