DIY User Personas
All product should have personas - it is the most basic tool for design experience. Key to identify our real users profile, needs, wants, expectations and end up with a product/service user-oriented.
The Buyer Persona Institute Blog | Buyer Persona Institute
A buyer persona is not merely a description of your buyer. As hundreds of our partners and customers can tell you, simply profiling your buyer results in too many personas and not nearly enough marketing guidance.
Executive’s Guide to Customer Experience
Do you want to improve your organization’s customer experience? It takes more than making some superficial changes. This page will help executives understand what it takes to create significa…
Introducing the service model canvas - UXM
Find out how to explore, de-construct and document an existing or new service with the service model canvas. A great new service design tool.