Google Adwords launched “Universal App campaign” (UAC) in last summer 2017. One of the most significant features is that the size of HTML5 as .zip has been increased to 1MB as maximum (previously it was 150KB). That is not just a good news, but it is super great news for app developers who have been …

What does it take to increase user acquisition and user retention? Millions of money are spent to acquire a new user and to stay them in their online space. According to IAB, some 5.2 billion USD was spent only on digital video ad for half year of 2017. In fact video advertising works best when …

What is going on today? We are living in a time of rapid development in technology. In the world of advertising it is no different. Just look at the 1960s and 1970s, where a colorful full-page spread was sufficient to create a hype. With the rise of technology, internet and mobile devices, that were supposed …