Brand: Nike air max Source type: direct Attribute: credibility They use this source because everyone is very familiar with nikes and their quality. They are trying to say that nikes will help with training, running, or everyday use.
It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
Check out this satirical advertising campaign for the Charity Cordaid. The items are not for sale. The purpose of the advert is to highlight the difference between how consumers in the Western World look at material products. Oh the shame of it.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.