Once, press conferences were all the rage but those days are almost gone. Journalists are seeking more creative ideas from public relations and communication professionals: they want to be informed, educated and entertained. In this blog post you will learn how to get the attention of targeted journalists and make it more appealing to members of the press and your company’s senior executives by spicing up your press event in 4 creative ways.

To help you better plan and develop a PR campaign, I created a simple guide that contains 8 essential planning elements you should consider. The guide is based on the book by Anne Gregory ‘Planning and Managing Public Relations Campaigns: A Strategic Approach’ (2015) and contains 8 chapters with a brief description of key notions.

Key PR evaluation models and processes every PR and communications practitioner should know and apply.

To attract the best talent is getting even more difficult and many companies want to improve their image as an employer. They understand that today people give considerable importance to job satisfaction and inspiring work environment where they can thrive and develop their competencies. Thus, employer branding has become one of the top priorities for many companies. In this article you will learn what it takes to build a winning employer brand that attracts and retains talent.

Internal communication has grown into one of the most important fields of public relations. Many companies have understood that informed and engaged employees are the key ingredient of their business’ success. That is why, they are investing into internal communication activities and are looking for talented and proactive internal communicators. This article presents you with a description of 3 core areas of internal communication and their importance to every company and organization.

I can help you in areas such as communications and strategic planning, internal communications, key message development, and social media use for external communications. When you work with me, you receive one-on-one attention and a plan that is tailored to your public relations and communications needs.

I believe it is important to always stay ahead in the industry, develop your skills and extend your knowledge continuously. Whether you are a PR and communications expert needing to refine your skills, or simply looking to understand the widespread practice of PR and communications for your professional or personal needs, I invite you to check out my articles and start your journey here.

I believe it is important to always stay ahead in the industry, develop your skills and extend your knowledge continuously. Whether you are a PR and communications expert needing to refine your skills, or simply looking to understand the widespread practice of PR and communications for your professional or personal needs, I invite you to check out my articles and start your journey here.

Many organisations are stressing the importance of employee engagement because it has a great impact on the success of the business. Some corporate communication departments have realized this and are striving to improve their internal communication strategies and activities. As a result, effective employee engagement allows employees to be properly informed, highly involved and willing to contribute to the company’s success.