I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
A fantastic print campaign for Expedia by Ogilvy & Mather that uses airport IATA codes to form clever travel-related phrases. There are over three-letter IATA codes for airports around the world to sort through and find witty copy.
Anshuman Ghosh's Playful Illusions Created with an iPhone
Anshuman Ghosh's Playful Illusions Created with an iPhone - Anshuman Ghosh creates a quirky world using his iPhone. With seamless illusions, he transforms his device from a phone into a toaster, vase, and much more.
I really like how the Surfrider Foundation have represented the effects of plastics in the ocean. Showing the plastic in sushi which is sea food to represent the ocean I think is a clever and very creative way to grab people's attention.