Ephemera

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"Make it look Swiss”: Small printed works of the Basel School
Emil Ruder: "Make it look Swiss”
Emil Ruder: "Make it look Swiss”
"Make it look Swiss”: Small printed works of the Basel School
New in our constantly growing section of Ephemera: Labelled as “Swiss Style,” Swiss graphic design positioned itself internationally from the 1950s onwards. Before he became director of the Basel School of Applied Arts in 1965, typographer Emil Ruder (1914–1970) was the first to introduce this new style to teaching: asymmetrical layouts with sans serif fonts, sparing use of color, and radical renunciation of illustration. > We offer 25% discount on the entire catalogue!
Flat & Bound
Flat & Bound