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Digital Marketing

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The job advert describes the new role as playing a critical role in “driving audience value across the BBC”, particularly on digital platforms. The job ad states: “Audience value is defined as a ‘valued daily habit’ with the BBC, which is a measure of whether audiences are willing to pay the licence fee. In addition to this ‘consumption’ metric, for audiences to value the BBC they need to perceive the Brand as ‘for me’. In the future, most of the value will be delivered to audiences across ou
The job advert describes the new role as playing a critical role in “driving audience value across the BBC”, particularly on digital platforms. The job ad states: “Audience value is defined as a ‘valued daily habit’ with the BBC, which is a measure of whether audiences are willing to pay the licence fee. In addition to this ‘consumption’ metric, for audiences to value the BBC they need to perceive the Brand as ‘for me’. In the future, most of the value will be delivered to audiences across ou
Despite ongoing news of layoffs and tightening marketing budgets, there is some good news in this uncertain economy: the majority of SEO and search advertising budgets seem safe in 2023. That’s according to Gartner’s latest CMO Spend and Strategy survey.
Despite ongoing news of layoffs and tightening marketing budgets, there is some good news in this uncertain economy: the majority of SEO and search advertising budgets seem safe in 2023. That’s according to Gartner’s latest CMO Spend and Strategy survey.
Where an ad appears can sometimes communicate more than the ad itself.
Where an ad appears can sometimes communicate more than the ad itself.
After seeing declining sales of Dairy Milk, Cadbury examined its brand DNA to come up with a new purpose based around generosity, which it could enact across the business, not just in campaigns. Cadbury, Cocoa, Dairy, The 100, Milk, Theobroma Cacao, Hot Chocolate
Cadbury
Cocoa
Dairy
The 100
Milk
Theobroma Cacao
Hot Chocolate
After seeing declining sales of Dairy Milk, Cadbury examined its brand DNA to come up with a new purpose based around generosity, which it could enact across the business, not just in campaigns.
The average tenure for a CMO continues to fall. On average, CMOs working at the top 100 advertisers in the US had been in role for just 39 months, or 3.3 years, in 2022, according to the annual study by leadership advisory firm Spencer Stuart. This is the lowest level in more than a decade and a drop from an average length of service of 40 months in 2021. Spencer Stuart, Unique Business Ideas, General Counsel, Great Thinkers, Chief Operating Officer, Cmo, Passion Project, Big Business, A Decade
Spencer Stuart
Unique Business Ideas
General Counsel
Great Thinkers
Chief Operating Officer
Cmo
Passion Project
Big Business
A Decade
The average tenure for a CMO continues to fall. On average, CMOs working at the top 100 advertisers in the US had been in role for just 39 months, or 3.3 years, in 2022, according to the annual study by leadership advisory firm Spencer Stuart. This is the lowest level in more than a decade and a drop from an average length of service of 40 months in 2021.
“When we amplify our brand in search engine marketing with things like social and PR we have that full-funnel approach, it works really well,” he claimed. Brand Advertising, Brand Marketing, Sales And Marketing, Marketing Strategy, Digital Marketing, Old Apps, Business Launch, Digital Campaign, Business Performance
Brand Advertising
Brand Marketing
Sales And Marketing
Marketing Strategy
Digital Marketing
Old Apps
Business Launch
Digital Campaign
Business Performance
“When we amplify our brand in search engine marketing with things like social and PR we have that full-funnel approach, it works really well,” he claimed.
On average, CMOs working at the top 100 advertisers in the US had been in role for just 39 months, or 3.3 years, in 2022, according to the annual study by leadership advisory firm Spencer Stuart. This is the lowest level in more than a decade and a drop from an average length of service of 40 months in 2021.
On average, CMOs working at the top 100 advertisers in the US had been in role for just 39 months, or 3.3 years, in 2022, according to the annual study by leadership advisory firm Spencer Stuart. This is the lowest level in more than a decade and a drop from an average length of service of 40 months in 2021.
The majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds. Marketing Leader, Marketing Models, Marketing Consultant, Lead Management, Management Company, Sprout Social
Marketing Leader
Marketing Models
Marketing Consultant
Lead Management
Management Company
Sprout Social
The majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.
Making mistakes is no bad thing. Learning from them is what will make you a better marketer. Corporate Strategy, Brand Strategy, Brand Building, Business Building, Risk Aversion, Stormy Waters, The Brave One, Shadow Silhouette, Marketing Approach
Corporate Strategy
Brand Strategy
Brand Building
Business Building
Risk Aversion
Stormy Waters
The Brave One
Shadow Silhouette
Marketing Approach
Making mistakes is no bad thing. Learning from them is what will make you a better marketer.
Outgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years. How To Be Outgoing, Ceo, Alan, Innovation, Labels, Parsley
How To Be Outgoing
Ceo
Alan
Innovation
Labels
Parsley
Outgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years.
The company also announced digital now accounts for 40% of sales in McDonald’s top markets, the brand says it is only in the “early days” of its strategy and will seek to become much more personalised with its offer. Keto Fast Food, Keto Meal, Mcdonald's Restaurant, Fast Food Restaurant, Mcdonald Menu, Dc Who, Homecooked Meals, Fast Food Chains, Happy Meal
Keto Fast Food
Keto Meal
Mcdonald's Restaurant
Fast Food Restaurant
Mcdonald Menu
Dc Who
Homecooked Meals
Fast Food Chains
Happy Meal
The company also announced digital now accounts for 40% of sales in McDonald’s top markets, the brand says it is only in the “early days” of its strategy and will seek to become much more personalised with its offer.
The majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.
The majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.
Focus Groups and the Oracles of Eden Prairie cartoon - Marketoonist | Tom Fishburne Marketing Humor, Corporate Blog, Disruptive Innovation, Keeping A Diary, Friend Jokes, Eden Prairie, Research Question, Starbucks Gift Card, Focus Group
Marketing Humor
Corporate Blog
Disruptive Innovation
Keeping A Diary
Friend Jokes
Eden Prairie
Research Question
Starbucks Gift Card
Focus Group
Focus Groups and the Oracles of Eden Prairie cartoon - Marketoonist | Tom Fishburne
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement. Marketing And Advertising, Direct Messaging, Study Test, Logo Placement, Display Ads, Sponsored Content, Recall, Analyze
Marketing And Advertising
Direct Messaging
Study Test
Logo Placement
Display Ads
Sponsored Content
Recall
Analyze
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement.
Top 10 Digital Marketing Trends 2023 Written By ChatGPT Digital Marketing Trends, Video Marketing, Social Media Advertising, Social Media Marketing, Antique Statue, Interactive Media, Consumer Behaviour, Google Trends
Digital Marketing Trends
Video Marketing
Social Media Advertising
Social Media Marketing
Antique Statue
Interactive Media
Consumer Behaviour
Google Trends
Top 10 Digital Marketing Trends 2023 Written By ChatGPT
Digital audio had the largest percentage gain — up 20.9% to $5.9 billion — but its share of total digital ad revenue barely edged up, from 2.6% in 2021 to 2.8% last year. Digital video followed closely, with a 19.3% gain, and also logged the largest dollar increase of any format: up $7.6 billion, to $47.1 billion. Video’s share rose by a strong 1.6 percentage points, from 20.9% to 22.5% Internet Ads, Internet Advertising, Digital Advertising, Digital News, Digital Video, Social Media Growth, Media Company
Internet Ads
Internet Advertising
Digital Advertising
Digital News
Digital Video
Social Media Growth
Media Company
Digital audio had the largest percentage gain — up 20.9% to $5.9 billion — but its share of total digital ad revenue barely edged up, from 2.6% in 2021 to 2.8% last year. Digital video followed closely, with a 19.3% gain, and also logged the largest dollar increase of any format: up $7.6 billion, to $47.1 billion. Video’s share rose by a strong 1.6 percentage points, from 20.9% to 22.5%
Experiments show there are several effective ways to get research subjects to commit to being truthful, thus making their behaviour claims more reliable. Duke University, Northwestern University, Honor System, Lie Detector, Meta Analysis, Number Puzzles, Legal System, Behavioral Science, Medical Research
Duke University
Northwestern University
Honor System
Lie Detector
Meta Analysis
Number Puzzles
Legal System
Behavioral Science
Medical Research
Experiments show there are several effective ways to get research subjects to commit to being truthful, thus making their behaviour claims more reliable.
The BBC’s decision to invest heavily in research should be celebrated by us all and noted by marketers. Investing 5% of your budget in market research is not superfluous, it’s key to understanding customers, serving them better and growing your business. Customer Insight, Marketing Budget, Brand Management, Group Work, Old Quotes, Strategic Planning, Data Collection, Market Research, Poster
Customer Insight
Marketing Budget
Brand Management
Group Work
Old Quotes
Strategic Planning
Data Collection
Market Research
Poster
The BBC’s decision to invest heavily in research should be celebrated by us all and noted by marketers. Investing 5% of your budget in market research is not superfluous, it’s key to understanding customers, serving them better and growing your business.
Marketing strategy is the most undervalued skill by businesses, according to Marketing Week’s 2023 Career and Salary Survey. More than half (51.5%) of the more than 3,000 marketers taking part in this year’s survey say businesses are undervaluing marketing strategy. That figure drops to 46.7% for B2C marketers, but reaches 52.4% of B2B marketers and 54.9% for those working in businesses with a mix of B2B and B2C. Business Advertising, Surveys, Strategies, Skills, B2c, Branding
Business Advertising
Surveys
Strategies
Skills
B2c
Branding
Marketing strategy is the most undervalued skill by businesses, according to Marketing Week’s 2023 Career and Salary Survey. More than half (51.5%) of the more than 3,000 marketers taking part in this year’s survey say businesses are undervaluing marketing strategy. That figure drops to 46.7% for B2C marketers, but reaches 52.4% of B2B marketers and 54.9% for those working in businesses with a mix of B2B and B2C.
Brands must ensure marketers have time to use both data and human insight to build out a long-term strategy, research bosses at Coca-Cola and Phillips argued on a panel today. Soft Drinks, Refreshing Drinks, Coca Light, Dr Pepper Can, Diet Food To Lose Weight, Losing Weight, How To Remove Rust, Diet Coke, Kefir
Soft Drinks
Refreshing Drinks
Coca Light
Dr Pepper Can
Diet Food To Lose Weight
Losing Weight
How To Remove Rust
Diet Coke
Kefir
Brands must ensure marketers have time to use both data and human insight to build out a long-term strategy, research bosses at Coca-Cola and Phillips argued on a panel today.
ChatGPT, which is owned by OpenAI, took two months to get 100 million people signed up – no mean feat. It was free to do so and many of those who did then received a short and succinct quantitative questionnaire asking a number of things, including four open ended questions around price. Ritson says often brands do no research around pricing. They just have a “general idea and that’s what they go with”, or they base it on cost or position against competitors’ pricing, which effectively takes Open Ended Questions, Questionnaire, Months, Base, Number, Price, People, Folk
Open Ended Questions
Questionnaire
Months
Base
Number
Price
People
Folk
ChatGPT, which is owned by OpenAI, took two months to get 100 million people signed up – no mean feat. It was free to do so and many of those who did then received a short and succinct quantitative questionnaire asking a number of things, including four open ended questions around price. Ritson says often brands do no research around pricing. They just have a “general idea and that’s what they go with”, or they base it on cost or position against competitors’ pricing, which effectively takes
Marketing Planning cartoon - Marketoonist | Tom Fishburne Marketing Plan Format, Presentation Slides, Some Words
Marketing Plan Format
Presentation Slides
Some Words
Marketing Planning cartoon - Marketoonist | Tom Fishburne
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually wrong, as their reaction to Tourism Australia’s last campaign shows. How Are Things, Campaign Planning, Tourism Marketing, Australian Bush, Gracey, Tourism Industry, Epic Fails, Travel News, Foreign
How Are Things
Campaign Planning
Tourism Marketing
Australian Bush
Gracey
Tourism Industry
Epic Fails
Travel News
Foreign
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually wrong, as their reaction to Tourism Australia’s last campaign shows.
The 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment. Survey Data, Strategic Marketing, Salary, Risen, About Uk, Investing, Career
Survey Data
Strategic Marketing
Salary
Risen
About Uk
Investing
Career
The 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment.
P&G reported its first quarterly sales decline in five years during its most recent earnings, but is now targeting a return to its ‘balanced growth algorithm’. The Marketing, P&g Products, Economic Environment, Cable Companies, Consumer Spending, Double Down, Chief Financial Officer
The Marketing
P&g Products
Economic Environment
Cable Companies
Consumer Spending
Double Down
Chief Financial Officer
P&G reported its first quarterly sales decline in five years during its most recent earnings, but is now targeting a return to its ‘balanced growth algorithm’.