Corporate Branding

In the present context of increased competition on the Chinese market and after many quality and health scandals caused by Chinese products on the global market, this paper aims at examining the possible interactions between \"Brand China\" and the Chinese companies in their effort to \"go global\". In this objective it first explains how \"Brand China\" could ideally be implemented using the framework of the Corporate Branding model created by M. Schultz. It then looks at the obstacles…

We’ve searched around the globe to put together a list of creative corporate stage design ideas that are worth a look!

Spring’s hottest ticket is about to rock its second weekend. We’re talking Coachella, the celebrity hotspot that boasts some epic experiential programs.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content…

Image 7 of 8 from gallery of Korean Land + Housing Corporation / DRDS. Courtesy of DRDS

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David Mitroff, Ph.D. knows how to leverage events to grow brands and generate new business opportunities. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own successful consulting firm. In the process, he found his passion for events and also created Professional Connector (www.ProfessionalConnector.com) where he's amassed an email list in the tens of thousands, held over a thousand business events and attracted…

Although we regularly feature real weddings on our blog and Instagram feed, it’s not often that we get to show you a behind-the-scenes look at our corporate

SXSW is the "Super Bowl" of experiential marketing, or branded events. Here's a roundup of the best pop-ups that showed how technology could be used.

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