How fuldende should ‘feel' like? Feelings engage with a mood. The mood represents a brand personality and the personality reflects the brand values. Within this chain reaction, it is vital to understand and identify the ‘right’ feelings to tailor an accurate and a well-fit visual representation.
I took a simple and modern approach in creating this scented candle label design. I love how the warm colors feel welcoming just like the candles create an atmosphere inviting to rest and relax. #labeldesign #candlelabel #branding #packaging