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Lowes Food

Collection by Joshua Miller

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Guerilla tactics to assist Lowes in rebranding

Joshua Miller
Produce Section Lowes Food, Guerrilla

Produce Section

Bus Roots, a green roof system designed for buses by Marco Castro Cosio. Ethereally speaking, it grounds the urban, metallic inflexible atmosphere of modern transport with the essence of nature. Logically speaking: it’s a green roof for a bus Urban Agriculture, Urban Farming, Urban Gardening, Container Gardening, Container Houses, Organic Gardening, Landscape Design, Garden Design, Green Roof System

Produce could be grown (organic or artificial) on top of public transportations to promote the greenhouse and freshness of produce.

To promote the "farmer fresh" aspect as well as the greenhouse idea bus stops could be created that familiarize customers with what Lowes stands for. Bus Stop, Photo Library, Farmer, Lowes Food, Outdoor Structures, Concept, Stock Photos, Green, Image

To promote the "farmer fresh" aspect as well as the greenhouse idea bus stops could be created that familiarize customers with what Lowes stands for.

Of course the most famous marketing campaign for Oscar Meyer was the Wiener-Mobile. Lowes could have their own version of this emphasizing their "Sausage Works" or "Chicken Kitchen" (tweaking it of course, not copying it). Just an idea! Oscar Mayer, Guerilla Marketing, Digital Marketing Strategy, Guerrilla, Case Study, Ecommerce, How To Memorize Things, Campaign, Lowes Food

Of course the most famous marketing campaign for Oscar Meyer was the Wiener-Mobile. Lowes could have their own version of this emphasizing their "Sausage Works" or "Chicken Kitchen" (tweaking it of course, not copying it). Just an idea!

Techniques like this could be used to promote their new “renovations” and methods of rebranding Lowes that current and new customers don’t know about yet once the new stores open.  They could advertise in-store regarding their store greenhouse, informing of local producers currently at the “demo table”, pods, and specials so they’ll be informed in a way that gets them excited to come back. Lowes Food, Stores Open, Guerrilla, Poker Table, Home Decor, Decoration Home, Room Decor, Home Interior Design, Home Decoration

Techniques like this could be used to promote their new “renovations” and methods of rebranding Lowes that current and new customers don’t know about yet once the new stores open. They could advertise in-store regarding their store greenhouse, informing of local producers currently at the “demo table”, pods, and specials so they’ll be informed in a way that gets them excited to come back.

Outdoor ads in the subway station for Home Plus Supermarket. Well done job for atmospheric creation. Out Of Home Advertising, Creative Advertising, Advertising Design, Street Marketing, Guerilla Marketing Examples, Exterior Signage, U Bahn, Graphic Design Posters, Interior Design Services

Although this method would take more time and money it could be tweaked to bring in prospective customers who don’t know that Lowes typically has prices 3-5% lower then competitors. The displays offer a 2-dimensional display of typical products at Lowes with a QR code to scan for price compared to competitors. This will give an opportunity for onlookers to find out right then and there, and maybe even order some stuff!

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Lays used this tactic to portray that their potatoes are "grown closer than you think". This could be tweaked to illustrate the freshness of Lowes produce.

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With the "Family owned, fresh from the farm" concept in mind, each succulent fruit can have a sticker advertising Lowes fresh-not-frozen produce. This will give extra apple appeal to ads that might otherwise be, shall we say, the pits.

It's always wonderful to see non-profits using guerrilla marketing tactics to see real and powerful results. I think these examples of guerrilla marketing Advertising Awards, Print Advertising, Print Ads, Advertising Ideas, Street Marketing, Guerilla Marketing, Marketing Tactics, Exhibition Booth Design, Exhibition Stands

In order to appeal to their "local" new brand value, Lowes could give back to the community and supporting it. Half of certain products will be donated to charities or the homeless. This will hopefully reach prospective customers through major PR attention.

Getting creative with sushi! I guess you have to really like sushi to own one of these gadgets! Look at all of these items with "the sushi look". Here are my 4 favorite sushi themed gimmicks. Creative Advertising, Guerrilla Advertising, Marketing And Advertising, Advertising Ideas, Viral Marketing, Advertising Campaign, Advertising Design, Digital Marketing, Street Marketing

Building onto Sausage Works, this method could be used to emphasize the "#1 spot for sausage - not only in North Carolina - in the entire USA". The sausage links could be rolled up in the shape of the spare tire.

The Ambient Advert titled Tops Supermarket: Tops Net was done by McCann Bangkok advertising agency for product: Tops Supermarkets (brand: Tops) in Thailand. Guerrilla Advertising, Guerrilla Marketing, Creative Advertising, Marketing And Advertising, E Commerce, Visual Communication, Experiential, Art Festival, Print Ads

Techniques similar to this could be used to offer in-store coupons and create interaction with customers (whether current or prospective). Doesn't have to be fish (even though it works perfectly), could be used for chicken or sausage as well to build on the "freshness" factor.

A billboard for McDonald's made of fresh salad. If you like it, you'll enjoy another billboard from Ford made of grass . Guerrilla Advertising, Out Of Home Advertising, Clever Advertising, Guerrilla Marketing, Advertising Design, Marketing And Advertising, Marketing Ideas, Street Marketing, Funny Commercials

Not exactly a conventional guerrilla technique, but billboards like this could be used to draw attention to the fresh produce and overall "Family owned, fresh from the farm" concept.

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Not necessarily having to be presented with the same copy, but this technique could be used to focus on the coffee pods and how they offer the 'latest and greatest" coffee available.