The new rooftop garden on the Rouses Market in downtown New Orleans doesn’t look like your typical herb garden; but this isn’t your typical grocery store. Parsley, basil and cilantro are among the herbs the company is growing to package and sell on the building’s ground floor. Rouses Markets is the first grocer in the country to develop its own aeroponic urban farm on its own rooftop, says managing partner Donny Rouse.