The Power Behind Brand Archetypes
Archetypes are primely used in the field of psychology, but they have also proven to be a valuable tool for narrative and, as it turns out, marketing.
Alphabet’s Moving In: Google’s Rearranged Brand House – Verse | Innovation and Brand Strategy
Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More
Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.
All about value props: How customer and competitive research should shape your marketing
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
What is branding?
With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and na...
PepsiCo Makes Quaker Oats Chewy Bars (And Other Surprising Brand-Product Associations)
As part of a report on the environmental and social responsibility of the "Big 10" food and beverage companies - Oxfam International published a giant infographic depicting the ownership of food brands. The graphic depicts the huge amount of brands owned by very few companies. Blows the mind, no?
Wedding Photography Tips: Your Style with Ryan Brenizer
Segmenting, Targeting, Positioning: Branding from a Photographers perspective ---- Wedding Photography Tips: Your Style with Ryan Brenizer - YouTube
A little story about the importance of branding made with love by INETDESIGN. Graphics inspired by: KFC, Oreo, Samsung, Mastercard, Milka, Disney, Tommy Hilfiger,…
What physics taught me about marketing
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Every Brand Video You've Ever Seen in One Sweeping Parody
In a time when a company's brand is seemingly more important than its products, there's emerged an ugly trend where advertisers slap together a stock footage highlight reel designed to emotionally connect consumers to a giant corporation. It feels kind of icky, and this wonderful parody by stock footage company Dissolve perfectly illustrates why.
Fashion Photographer Imagines Cars As Supermodels
What if a spell turned some of the world’s most famous car models into real women? What would they look like? That’s what photographer Viktorija Pashuta decided to explore with her latest portrait project, titled “What if Cars Were Supermodels?” Gathered under one roof top 12 renowned super models,
Brand Survey Questions Database
List of survey questions or questionnaire items that could be used to measure behavioral intentions: Rate the probability that you would select [brand] brand if you needed to purchase a (car) in the future time: (-3) Unlikely, (3) Likely (-3) Improbable, (3) Probable (-3) Impossible, (3) Possible Reference: Fishbein, M. and Ajzen, I. (1975), Belief, attitude, intention, […]
The Three C's of Personal Branding: Communication, Competencies and Character
Just as in product marketing, flashy language can't sell an incomplete package. Make sure your brand includes competencies and character