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Collection by Mike Martinko

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Swiss watchmaker IWC has been entertaining or irritating with its ads for years, depending on the viewpoint. Are they anti-feminist or simply pro-macho? Rolex Submariner, Modern Watches, Vintage Watches, Bond, Anti Feminist, Iwc Watches, Watch Ad, Learn German, Porsche Design

IWC: Antifeministische Werbung? Anti-feminist advertising? - Bilingual

Swiss watchmaker IWC has been entertaining or irritating with its ads for years, depending on the viewpoint. Are they anti-feminist or simply pro-macho?

The Collector's Series: A Young Collector's IWC Portofino Vintage Collection 5448 in steel - Monochrome Watches Watch News, Watch Ad, Monochrome Watches, Iwc Watches, Vintage Shabby Chic, Luxury Watches For Men, Vintage Posters, Vintage Clocks, Watch Brands

IWC | Wirz Werbung AG | Women Smoke Our Cohibas

Marketing situation: Swiss watch industry exports rose 7.9% in 1999 while IWC sales rose by no less than 27.8%. However, few watch brands communicate anything unique, if indeed they communicate anything at all, apart from showing featured photographs of their products. This makes their advertising interchangeable, hence few brands are emotionally differentiated from the competition. Advertising Objectives : To raise brand awareness. To communicate a distinctive emotional benefit. To…