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Botanicals is a fruity range of shower gels, face washes and soaps for the whole family. There were two brief requirements that strongly directed the new design, these being the product fill at the top of the tube and limitations in the print process. As a result the design features a big image of the main ingredient to compensate for the larger print screen, inspiring the 'fruit shower' idea. Central to the design is the brand's iconic identity, a mark that tells the story of the Botanicals.