Pete Blackshaw Photos - Pete Blackshaw attends the IF! Italians Festival at Franco Parenti Theater on October 2, 2014 in Milan, Italy. - IF! Italians Festival

Circa 2010, Nestlé, the world's biggest food and beverage company, finds itself in the eye of a social media storm. Fast forward three years and millions of ...

Circa 2010, Nestlé, the world's biggest food and beverage company, finds itself in the eye of a social media storm. Fast forward three years and millions of ...

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n this TEDx talk, Nestle digital leader and customer service author Pete Blackshaw argues that win with consumers today, businesses need to think and act like a concierge. Thanks to mobile, consumers expect fast, 24/7 service. They are using instant messenger and bots. The concierge is reappearing through smart refrigerators, voice activation, and a whole menu of internet of things. The key is to blend digital automation with the human touch, and do so at scale.

Author, digital leader, and big company “intrapreneur” Pete Blackshaw believes there is a powerful and untapped relationship between our personal “digital lives” and business transformation. To go beyond, we must take full advantage of this connection. Pete Blackshaw will bring this to life through the lens of his personal journey living in Switzerland for the last five years.

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Global Head of Digital & Social Media, Nestlé

The Chief Digital Officer Global Forum will focus exclusively on strategic best practices and facilitate high-touch, engaging debate and discussion about key...

Pete Blackshaw, Nestle’s global head of digital marketing and social media, speaks to The Drum on the impact that technology in the home can have for food a...