Fashion

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PureWow’s shopping editor spent all day vetting Shopbop’s website. The result? 21 must-have picks to shop, from a swimsuit cover-up to cowboy boots and more.
21 Editor-Approved Shopbob Items
PureWow’s shopping editor spent all day vetting Shopbop’s website. The result? 21 must-have picks to shop, from a swimsuit cover-up to cowboy boots and more.
PureWow
PureWow
Skip the pumps and pull on a fresh pair of sneakers for work the next time you head into the office. From white sneakers to colorful sneakers trending for spring, we've got the best sneakers that'll meet your office dress code *and* comfort requirements. #fashion #lookoftheday #style #womensfashion
10 Sneakers You Can Wear to Work
Skip the pumps and pull on a fresh pair of sneakers for work the next time you head into the office. From white sneakers to colorful sneakers trending for spring, we've got the best sneakers that'll meet your office dress code *and* comfort requirements. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
From skipping logos to wearing athleisure with intention, follow these five fashion rules all of the most fabulous French women seem to live by.
5 Fashion Rules All French Women Live By
From skipping logos to wearing athleisure with intention, follow these five fashion rules all of the most fabulous French women seem to live by.
PureWow
PureWow
The 75 Hard Style Challenge is sweeping TikTok and Instagram, and may just be the most fun way to unlock your personal style and make the most of your existing wardrobe.
What Is the 75 Hard Style Challenge?
The 75 Hard Style Challenge is sweeping TikTok and Instagram, and may just be the most fun way to unlock your personal style and make the most of your existing wardrobe.
PureWow
PureWow
With our easy-to-follow GIF tutorials (complete with step-by-step tips), you'll learn how to tie a trench coat belt in both the front and back like a pro. #fashion #lookoftheday #style #womensfashion
How to Tie a Trench Coat Belt, Even Behind the Back
With our easy-to-follow GIF tutorials (complete with step-by-step tips), you'll learn how to tie a trench coat belt in both the front and back like a pro. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
Elle Woods’s favorite millennial-approved jewelry trend is finally back en vogue. Yes, it’s finally time to break out all the heart jewelry in your wardrobe and embrace the endlessly fun shape for 2024.
Heart Jewelry Is Trending Again
Elle Woods’s favorite millennial-approved jewelry trend is finally back en vogue. Yes, it’s finally time to break out all the heart jewelry in your wardrobe and embrace the endlessly fun shape for 2024.
PureWow
PureWow
To honor our favorite go-to topper, we’ve pulled together a list of 17 jean jacket outfits we’d gladly wear any day of the week—plus one you should probably skip.
17 Jean Jacket Outfit Ideas
To honor our favorite go-to topper, we’ve pulled together a list of 17 jean jacket outfits we’d gladly wear any day of the week—plus one you should probably skip.
PureWow
PureWow
Mini skirts suit virtually any aesthetic—and lucky for you, we’ve compiled nine outfit solutions for all your mini skirt troubles with street style “It” girls to thank for the inspiration. #fashion #lookoftheday #style #womensfashion
Mini Skirt Outfits: 9 Ways to Way a Mini Skirt
Mini skirts suit virtually any aesthetic—and lucky for you, we’ve compiled nine outfit solutions for all your mini skirt troubles with street style “It” girls to thank for the inspiration. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
We found the best boots with arch support you can sport for any occasion. Whether you need boots for taking the dog out or hiking, these ones offer support and are still super cute.
12 Boots with Arch Support
We found the best boots with arch support you can sport for any occasion. Whether you need boots for taking the dog out or hiking, these ones offer support and are still super cute.
PureWow
PureWow
Here are the top sunglasses trends that’ll shape (and shade) the eyewear category in 2024, and, no, it’s not the cat eye. Plus, one trend that we are setting aside for the time being.
The Top 4 Sunglasses Trends of 2024
Here are the top sunglasses trends that’ll shape (and shade) the eyewear category in 2024, and, no, it’s not the cat eye. Plus, one trend that we are setting aside for the time being.
PureWow
PureWow
Victoria Beckham posted a selfie on Instagram that captured her naked dress and crutches. See the full look here. #fashion #lookoftheday #style #womensfashion
Victoria Beckham Wore a Sheer Dress With Crutches
Victoria Beckham posted a selfie on Instagram that captured her naked dress and crutches. See the full look here. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
Actors at the 96th Academy awards broke the style rules of yesteryear on the red carpet in bold colors, suave tuxedos, and other dashing designs. See ahead for our picks of the best dressed men at the 2024 Oscars. #fashion #lookoftheday #style #womensfashion
Oscars 2024: The Best Dressed Men Who Broke the Rules
Actors at the 96th Academy awards broke the style rules of yesteryear on the red carpet in bold colors, suave tuxedos, and other dashing designs. See ahead for our picks of the best dressed men at the 2024 Oscars. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
PureWow's fashion editor shares how to style a varsity jacket in 2024, whether you want to emulate Taylor Swift or Bella Hadid.
How to Style a Varsity Jacket
PureWow's fashion editor shares how to style a varsity jacket in 2024, whether you want to emulate Taylor Swift or Bella Hadid.
PureWow
PureWow
Did you know that Anthropologie has an incredible selection of denim? From your new favorite white jeans to an on-trend barrel leg, here are the five best pairs of jeans to buy at Anthropologie.
The 5 Best Jeans at Anthropologie
Did you know that Anthropologie has an incredible selection of denim? From your new favorite white jeans to an on-trend barrel leg, here are the five best pairs of jeans to buy at Anthropologie.
PureWow
PureWow
These six micro trends were all over during Fashion Month this spring, and I suspect we’re about to see a whole lot more of them as the year continues.
The Top 6 Micro Trends From Spring Fashion Month 2024
These six micro trends were all over during Fashion Month this spring, and I suspect we’re about to see a whole lot more of them as the year continues.
PureWow
PureWow
Florence Pugh-inspired style tips for petites range from the expected (a micro-mini flatters your legs) to the counter-intuitive (a long coat actually makes you look slinky underneath it all). Here are five short girl style lessons from the actor.
5 Short Girl Style Lessons From Florence Pugh
Florence Pugh-inspired style tips for petites range from the expected (a micro-mini flatters your legs) to the counter-intuitive (a long coat actually makes you look slinky underneath it all). Here are five short girl style lessons from the actor.
PureWow
PureWow
The 96th Academy Awards' biggest red carpet trend was all about structure. Stars like Cynthia Erivo, Gabrielle Union, Emma Stone, Sandra Huller, opted for gowns that showed off feats of fashion construction. From peplums to corsets, see the best structured and sophsticated looks on the 2024 Oscars red carpet. #fashion #lookoftheday #style #womensfashion
The Oscars 2024 Red Carpet Was Defined By This Trend
The 96th Academy Awards' biggest red carpet trend was all about structure. Stars like Cynthia Erivo, Gabrielle Union, Emma Stone, Sandra Huller, opted for gowns that showed off feats of fashion construction. From peplums to corsets, see the best structured and sophsticated looks on the 2024 Oscars red carpet. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
Wondering how to wear a bandana? This little scarf is circling back around as being a fashionable accessory when worn in the hair, as a neck scarf, tied on your handbag and even on your pet. Here are 16 of our most attractive and comfortable bandana tricks.
16 Ways to Wear a Bandana
Wondering how to wear a bandana? This little scarf is circling back around as being a fashionable accessory when worn in the hair, as a neck scarf, tied on your handbag and even on your pet. Here are 16 of our most attractive and comfortable bandana tricks.
PureWow
PureWow
Need a lift? Read on for the 14 best jeans for flat butts, plus additional tips on what to look for when shopping to ensure your backside always looks its best.
The 14 Best Jeans for Flat Butts
Need a lift? Read on for the 14 best jeans for flat butts, plus additional tips on what to look for when shopping to ensure your backside always looks its best.
PureWow
PureWow
As a fashion editor, I’ve gotten fairly good at predicting many of the top trends folks might wear during Fashion Month, but there are always surprises and few have been more surprising than the latest Parisian hit.
The Paris Fashion Week Trend We Did Not See Coming
As a fashion editor, I’ve gotten fairly good at predicting many of the top trends folks might wear during Fashion Month, but there are always surprises and few have been more surprising than the latest Parisian hit.
PureWow
PureWow
The most photogenic clothes can really save your Instagram post. These days, even brunch is an occasion to dress up for a memorable photo. Here, 11 photogenic outfit ideas to try out before your next photo op.
The 11 Most Photogenic Clothes You Can Wear
The most photogenic clothes can really save your Instagram post. These days, even brunch is an occasion to dress up for a memorable photo. Here, 11 photogenic outfit ideas to try out before your next photo op.
PureWow
PureWow
French manicures look especially elegant on almond-shaped nails. Here, discover over a dozen ways to wear almond French tip nails. #fashion #lookoftheday #style #womensfashion
20 Almond French Tip Nail Looks for Inspiration
French manicures look especially elegant on almond-shaped nails. Here, discover over a dozen ways to wear almond French tip nails. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
Amal Clooney was spotted in London wearing a shaggy faux fur coat, minidress, and thigh-high boots. See the full mob wife trend look here. #fashion #lookoftheday #style #womensfashion
Amal Clooney Made the Mob Wife TikTok Trend High Fashion
Amal Clooney was spotted in London wearing a shaggy faux fur coat, minidress, and thigh-high boots. See the full mob wife trend look here. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
Whether you’re embracing your inner rancher or gearing up for Beyoncé’s new rodeo renaissance, here’s how to incorporate some ‘cowboy core’ elements into your wardrobe this spring.
Cowboy Core Is Trending (Thanks to Beyoncé)
Whether you’re embracing your inner rancher or gearing up for Beyoncé’s new rodeo renaissance, here’s how to incorporate some ‘cowboy core’ elements into your wardrobe this spring.
PureWow
PureWow
Zendaya wore a vintage Roberto Cavalli gown from the 2010s archives to the 2024 Green Carpet Fashion Awards. See the boho-inspired look here. #fashion #lookoftheday #style #womensfashion
Zendaya Wore Vintage Roberto Cavalli to the 2024 Green Carpet Fashion Awards
Zendaya wore a vintage Roberto Cavalli gown from the 2010s archives to the 2024 Green Carpet Fashion Awards. See the boho-inspired look here. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
Read on for the best J.Crew swimsuits to buy (and wear) in 2024 to try out for yourself. Who knows, you might find you’re just as obsessed as the rest of us.
The 10 Best J.Crew Swimsuits
Read on for the best J.Crew swimsuits to buy (and wear) in 2024 to try out for yourself. Who knows, you might find you’re just as obsessed as the rest of us.
PureWow
PureWow
See the best looks from Paris Fashion Week's FW24 Ready-to-Wear collections from brands like Chanel, Louis Vuitton, Schiaparelli, and more. #fashion #lookoftheday #style #womensfashion
The Best Looks From Paris Fashion Week 2024
See the best looks from Paris Fashion Week's FW24 Ready-to-Wear collections from brands like Chanel, Louis Vuitton, Schiaparelli, and more. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
New York street style never disappoints, especially in the handbag department. Explore the standout styles, from luxe totes to innovative clutches, that are setting the pace for this season's accessories. #fashion #lookoftheday #style #womensfashion
12 Purse Styles That Dominate New York Street Style
New York street style never disappoints, especially in the handbag department. Explore the standout styles, from luxe totes to innovative clutches, that are setting the pace for this season's accessories. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
These are the six spring 2024 trends taking over Los Angeles according to a fashion writer, including colorful sneakers, loose linen pants, oversized jackets, and silk midi skirts. #fashion #lookoftheday #style #womensfashion
I’m a Fashion Writer in LA and These Are the Spring 2024 Trends
These are the six spring 2024 trends taking over Los Angeles according to a fashion writer, including colorful sneakers, loose linen pants, oversized jackets, and silk midi skirts. #fashion #lookoftheday #style #womensfashion
InStyle
InStyle
The 2024 Met Gala theme has finally been announced, and it's bound to generate some must-see fashion looks. Get the details here.
And the 2024 Met Gala Theme Is…
The 2024 Met Gala theme has finally been announced, and it's bound to generate some must-see fashion looks. Get the details here.
PureWow
PureWow