Wild Creative Lettering Hand Lettered Logo by Mel Volkman Hand Lettering Brush Pen Brush Lettering Unique Modern Logo Brand Design Beautiful Design Calligraphy Timeless Logo Elegant Logo Black and White
The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.
It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as
Tessa's Comment: I like the neon light feel to this. I don't know if I would have chosen to have the one O contain the other O, though. Makes it look like an olive and not a moon. But I like the neon light feel.