Yaritsa Arenas Brand Strategy + Design

Collection by Yaritsa Arenas | Brand Strategy + Design

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Yaritsa Arenas | Brand Strategy + Design
What really sets you up for success is having a solid foundation. Clearly understanding your business, your audience and what aligns the two in a common vision. Here are the 3 primary benefits I believe you receive from a holistic brand strategy approach Achieve Your Goals, Understanding Yourself, Foundation, Success, Business, Design, Store, Design Comics, Foundation Series

Can Brand Strategy Really Help You Achieve Your Goals? — Yaritsa Arenas

If you’ve been following me for a time, you’ll know that I believe in a holistic brand strategy approach. On my home page, I briefly touch upon three main reasons why I believe strategy is important. And today I wanted to expand a little on each of those.

What It Takes to Build a Brand Foundation + Set Goals Make Business, Business Goals, Foundation Sets, What It Takes, Setting Goals, Moving Forward, Mindset, Perspective, Things To Come

What It Takes to Build a Brand Foundation + Set Goals — Yaritsa Arenas

Making the mental shift from fear to excitement can often be difficult. In particular if you’ve never considered that the difference between the two can be a slight change in perspective. When it comes to making business goals, I often see folks in two camps: analysis paralysis or speed-racing to execute (without a plan).

Today I wanted to talk to you a little about your mailing list, and more importantly, the most important email your list members will get from you. Talking To You, Things I Want, Design, Design Comics

The Most Important Email For Your Mailing List — Yaritsa Arenas

Today I wanted to talk to you a little about your mailing list, and more importantly, the most important email your list members will get from you.

I’m so excited to share with you my new website! Here’s a little behind the scenes of what changes I’ve made and why I made them. Change Me, You And I, Behind The Scenes, Product Launch, Branding, Website, News, Design, You And Me

My New Brand & Website Reveal | Yaritsa Arenas, LLC

I’m so excited to share with you my new website! Here’s a little behind the scenes of what changes I’ve made and why I made them.

We all have many values, small and large, that define who we are and what we stand for. Core Values allow us to pave the way as we make decisions for our business Core Values, Business, How To Make, Design, Store, Design Comics

Are Core Values Really Important? — Yaritsa Arenas

We all have many values, small and large, that define who we are and what we stand for. Core Values allow us to pave the way as we make decisions for our business. How? Glad you asked!

When Social Media Fails You Just Be, Marketing Tools, Facebook Sign Up, Logo Branding, Followers, Fails, Social Media, Good Things, Messages

When Social Media Fails You | Yaritsa Arenas, LLC

Did the Facebook/Insta shutdown make you reconsider your mailing list as a marketing tool? Yeah, I won’t lie, while I’m not a heavy (if at all) Twitter user, some of the messages my sister shared with me had me scrolling and scrolling and scrolling. People got jokes! #FacebookDown Facebook and...

Have you given much thought to your client process & workflow? Starting to implement a new or leaner system will help make this your best year yet! Busy At Work, Thoughts, Marketing, Design, Design Comics, Ideas, Tanks

Optimizing Your Client Process & Workflow | Yaritsa Arenas, LLC

Have you given much thought to your client process & workflow? Starting to implement a new or leaner system will help make this your best year yet! I aim to find ways to make my business work more smoothly both for myself and my clients. But I must admit even...

I was recently in the process of updating my branding. Naturally, I put up a Maintenance Mode page on my site with my logo, a short “be back soon” message and a link to join my mailing list. Short Messages, Coming Soon Page, Editing Apps, Followers, Branding, Good Things, Logo, How To Make, Design

Making the Best Use of Your Coming Soon Page | Yaritsa Arenas, LLC

I was recently in the process of updating my branding. Naturally, I put up a Maintenance Mode page on my site with my logo, a short “be back soon” message and a link to join my mailing list. While checking up on a friend’s site, I realized that I was...

Tips and resources to help you understand how GDPR affects you and what you might need to do moving forward to stay out of trouble General Data Protection Regulation, Privacy Policy, Moving Forward, Law, Reading, Tips, Design, Move Forward, Word Reading

How GDPR Law Affects You Even If You're Not in the EU | Yaritsa Arenas, LLC

If you’re reading this, it’s likely because you’re confused about this whole GDPR (General Data Protection Regulation) conversation that’s going around. You’ve probably gotten a slew of emails from every site you’ve ever signed up for since the beginning of time updating you on their privacy policies. And if you’re...

Hiring a Brand Designer? Getting To Know You, How To Get, Stand Up, Knowing You, Branding Design, Investing, Fonts, Marketing, Colors

Hiring a Brand Designer? Do This First! — Yaritsa Arenas

Up-leveling your business can be really exciting. But here’s a little-known fact about branding and design: A lot of the work is done up-front. Even before you start talking colors and fonts and visuals, you have to get to know your business. Really get to know your business.

Don’t you wish Instagram allowed you to have more than just one link? What are your options if you want to have multiple external links on Instagram? Read on to find out. How To Find Out, How To Make, Acting, Good Things, Reading, Link, Blog, Instagram, Design

Making the Best Use of #linkinbio on Instagram | Yaritsa Arenas, LLC

Don’t you wish Instagram allowed you to have more than just one link? You know what I mean, they allow you to add a link on your profile which is great, but if you post about your latest blog post, event or product, there is no way to link directly...

What Collateral Does Your Business Need? Presentation Templates, Header, Worksheets, Business Cards, Forget, Times, Group, Facebook, Website

What Collateral Does Your Business Need? | Yaritsa Arenas, LLC

Often times people are so focused on getting their logo and website ready for a brand launch (or relaunch) that they forget what other materials they might need to support their business. Things like business cards are easy enough to remember, but what about your worksheets or slide presentation templates...

Tips to Create Polished, Professional Graphics Diy Design, Your Design, Mistakes, Improve Yourself, Polish, Graphics, Create, Tips, Vitreous Enamel

7 Mistakes to Avoid in DIY Design — Yaritsa Arenas

In order to ensure your designs are polished and professional, I’ve put together a list of mistakes I see often by DIYers and some notes to easily improve your graphics. Let’s dive right in!

Aligning your newsletter and blog content Email List, Working Together, Content, Blog, Design, Design Comics

How Should a Newsletter and Blog Work Together? | Yaritsa Arenas, LLC

I very often hear “the money is in the [email] list”. And I also hear that in order to build an audience, the blog is where you start. However, not much is said about how these two components work together. Some people find it daunting to have to upkeep a...

The benefits of having a blog and a few things to consider before you start one What To Write About, Someone Like Me, Hard Pressed, Gain Followers, I Site, Sounds Good, Writing Styles, Article Writing

Do I Need a Blog on My Site? | Yaritsa Arenas, LLC

To be honest, I’d be hard-pressed to find instances in which having a blog on your site is not useful. Often people might be intimidated by a blog because they feel they have to write several times a week, but really, the key is quality and consistency. There are many...